Meet The Team

Matt Doig

BIO

I first got into the world of General Practice in 2010 through my wife, a GP partner at the time. At 26 and with a degree in Physics, I found I wasn’t a typical Practice Manager. I developed a passion for using SystmOne and systems to improve patient care and make life easier for staff and GPs.

After 7 years of Practice Management, I set up Innovative Practice Limited and haven’t looked back. Working with different practices, understanding their challenges and how SystmOne can help them is a great privilege.

The practice I’ve worked most closely with is the Welby Group of Practices. It’s great to now work together in this joint venture, where we can support many more practices and increase the pace of development.

Hobbies

Playing Piano, DIY, Reading.

Favourite holiday destination

Portugal

Dr James Thompson

BIO

I joined the Welby Practice as a Partner in 2015, and in 2017, we expanded by acquiring two additional practices, forming the Welby Group of Practices. Since then, we have continued to grow and now care for over 35,000 patients across the Lincolnshire ICB.

A key driver of our expansion—while maintaining strong governance and regulatory compliance—has been our strategic focus on optimising the use of our patient management system.

In 2017, I set out to find a SystmOne expert to help us maximise the system’s potential. Through a mutual colleague, I was introduced to Matt Doig—and the rest, as they say, is history.

Seven years later, this collaboration led to the launch of Welby Innovate, a joint venture between Welby and Matt, designed to extend our success and support SystmOne practices across the UK. I am incredibly proud of what we’ve accomplished in such a short time and excited about the future as we continue to introduce valuable new services for our customer practices.

Beyond Welby, I also serve as Chair of the K2 Healthcare Federation, representing shareholding practices across the Grantham and Sleaford areas of Lincolnshire. K2 shares a similar vision—delivering innovative solutions that add real value to both our practices and system partners.

Hobbies

Outside of work, I enjoy walking our dogs, playing sports with my children, cooking great food for friends and family and taking in new experiences through the holidays I take with my wife and kids.

Favourite holiday destination

Our family love the Lake District, it has everything – water activities, great walks and views, with great pubs along the way to fuel body and soul.

Dr Melanie Morris

BIO

I am a GP with over 13 years of experience in primary care and have been part of The Welby Group since 2021, where my passion for development and innovation truly grew. I am dedicated to improving patient care through well-designed systems that enhance efficiency, reduce workload burdens, and maintain high clinical standards. I have a particular interest in developing streamlined clinical pathways that optimise patient care while supporting healthcare professionals in delivering safe and effective treatment. Additionally, I have a strong clinical focus on chronic kidney disease (CKD) and am committed to improving how we manage this condition across primary care.

 Within Welby Innovate, my role is to develop and oversee clinical pathways that enhance care delivery and standardisation across our services. I also lead patient communication pathways, ensuring clear, effective, and patient-centred engagement. Furthermore, I sit on the Clinical Governance Committee, providing oversight and guidance to uphold the highest safety and quality standards in all our initiatives.

 I firmly believe that innovation, collaboration, and well-structured processes are key to the future of healthcare, and I am passionate about driving positive change that benefits both patients and healthcare professionals alike.

Hobbies

Running, reading, walking my 2 little (and very old) dogs, cycling, and cooking.

Favourite holiday destination

Anywhere in the great outdoors – I love camping.

Julie Cox

BIO

I joined The Welby Practice in 2018 as a Practice Nurse. Since then, I have completed my Non-Medical Prescribing qualification and now work in a hybrid role, combining Practice Nursing with Nurse Practitioner responsibilities. My role includes managing minor illnesses, as well as conducting remote triage and patient management.

My clinical passion lies in diabetes and cardiovascular care, but I am also experienced in providing comprehensive reviews for respiratory patients. I have worked closely with the nursing team to promote a “one-appointment” approach for all patient reviews, recognising the significant interplay between respiratory and cardiovascular diseases, particularly in their clinical presentation.

In addition, I am proud to be part of the Clinical Governance team, representing the Practice Nurse perspective. This role allows me to contribute to the development and maintenance of up-to-date practices across our team and the wider Welby Innovate group.

Hobbies

I enjoy winter sports, playing football with my children, and relaxing at the beach during the summer months.

Favourite holiday destination

Mexico – Riviera Maya coastline, sun, sea, sand, margaritas, and history all in one destination!

Sergio Caminero

BIO

I began working in primary care as a pharmacist in 2017. Since then, I have advanced to a Senior Pharmacist position, where I oversee the safety and compliance of clinical protocols, ensure that medication monitoring is carried out effectively, and confirm that conditions such as hypertension and hypothyroidism are managed per established guidelines. I am also responsible for medication reviews across the practices, helping to maintain high standards of patient care.

I greatly value working within a multidisciplinary team of wonderful colleagues, embracing an environment of innovation and continuous improvement for the NHS. This collaborative approach drives my commitment to better patient outcomes and the advancement of healthcare services making use of the new technologies.

Hobbies

I enjoy winter sports, playing football with my children, and relaxing at the beach during the summer months.

Favourite holiday destination

The north of Spain is my ideal spot, as it offers everything I love—from snowy slopes to seaside getaways—all in one place.

Charlotte Sim

BIO

After 14 years in the food manufacturing industry, I joined General Practice in 2018, starting out in coding before moving to a data & claims role, then into a management role focusing on financial performance.

Having worked with Matt in my practice roles, I have first-hand experience of implementing and using Welby Innovate systems and understand how beneficial they can be in streamlining processes and freeing up clinical time.

I’m delighted to be joining the Welby Innovate team in 2025 and looking forward to developing more great resources & supporting practices to get the most out of these.

Hobbies

Yoga, walking & I’m currently learning Spanish.

Favourite holiday destination

Greece

Charlotte Wright

BIO

I began my journey in general practice 14 years ago as an ‘admin lady’ and have since gained extensive experience by taking on nearly every role in a GP practice, from reception and secretarial duties to healthcare assistant, IT manager, and business manager. Now, I work 4 days a week as a Practice Manager at a practice in Nottingham, overseeing operations, supporting the team, and ensuring high-quality patient care.

My current goals include making a meaningful difference in my practice and others by working as an innovative specialist for Welby Innovate while trying to stay sane in the fast-paced world of practice management.

In my spare time (what’s that!), I’m undertaking a fellowship with the Phoenix Programme, focusing on improving staff retention, with my project forming part of a Practice Manager’s toolkit.

Hobbies

As a busy working mum, I enjoy days out with my family, catching up with friends, and a good Netflix binge when I can.

Favourite holiday destination

My favourite holiday destination is camping in Devon, where I love the fresh air, scenic views, and quality time under the stars with my tribe.

Cheryl Secker

BIO

I have worked in general practice since 2010, starting in reception, then the admin team, and then to Business Support Manager which is my current role.

I gained my operations/departmental Manager qualification in 2022. I also work as an IT project manager for my local Primary Care Network, which has allowed me time to ‘play’ with various IT programs and share and implement best practices, with the others in the PCN.

I’m a problem solver who likes finding ways to make other people’s lives easier with tasks, especially IT!

Hobbies

All types of puzzles, exploring new places both in the UK and abroad, and playing with IT systems!

Favourite holiday destination

Italy

Rowena Kitchin

BIO

I began my working life as a medical statistician, first in research and then in the biotechnology industry, before retraining as a maths teacher while my children were younger.

Having worked in general practice for the last eleven years, first as a medical secretary, then in data quality and coding and finally as assistant practice manager, I have experienced the benefit that excellent systems and processes can bring to both patient care and staff job satisfaction, and I am excited to now be part of the Welby Innovate team.

Hobbies

Walking, running, knitting, reading, gardening …

Favourite holiday destination

Northumberland